How do we reach out despite widespread advertising fatigue?

Advertising, no thanks? Brand items – yes please! How do we reach out, despite widespread advertising fatigue? Today we live in an information society, where people spend an increasing amount of time on managing information. Information and messages to take in, sort out, absorb and process – and ideally act out of. The amount of information inundating us on a daily basis is constantly increasing at the same time as the channels grow in numbers. Living and working in an urban [...]