01 Sep Wackes – New licencee in Prominate
Joining Prominate, a joint venture company with a global full-service concept for Promotional Materials, as a new licencee consolidates the leading position of Wackes in Sweden.
“Impactful Branded Merchandise now requires an overall perspective and understanding of the entire global market, including everything from designs, trends and sustainability to logistics and purchasing channels, whatever the market,” says Thomas Davidsson, CEO of Wackes.
Head-quartered in London with over 70 offices across the globe, Prominate is able to coordinate purchases and put high requirements on suppliers.
“Prominate enables us to ensure compliance with guidelines for quality, design and other parameters on all markets and in all countries. It gives us access to invaluable knowledge sharing which also benefits the companies and brands that are already our clients,” says Davidsson, who highlights Prominate’s capability to provide a global perspective with local service:
“Our Prominate partnership benefits clients because Wackes can take advantage of the combined purchasing volumes in terms of pricing, quality and delivery. We are also enabled to put an even stronger focus on sustainability and corporate social responsibility throughout the supply chain.”
Since Wackes was founded over 30 years ago, the company’s goal has been to create product assortments that become a part of people’s lives, thus strengthening the brands. Prominate CEO Mike Oxley shares our vision that a carefully selected assortment of Branded Merchandise is and will continue to be a sure-fire way to achieve marketing impact.
“We are delighted to welcome Wackes as a licencee and we look forward to working with the best Branded Merchandise company in Sweden. Wackes boasts a high level of creative ability and long-standing capability. We have already experienced substantial mutual benefit and look forward to more coordinated projects, both here in Sweden and internationally.”